New frozen foods at the convenience store “Lawson”

Market NewsPress Monday October 28th, 2019

Lawson newly sells frozen foods for breakfast. They are Lawson’s private brand series “Lawson Select”, that are French toast, pancakes, topped frozen fruits and whipped cream. At night, a lot of customers are shopping at supermarkets, not at convenience stores. So Lawson hopes to increase sales at night by selling breakfast for the next morning at night. Furthermore, due to the long sales period of frozen foods, they could reduce disposal.