Shabu-Shabu Restaurant “Kisoji” develops new type of Izakaya in Tokyo

Kisoji, which operates Japanese restaurants, opened its first Japanese-style pub “Sakaba Diana” that offers Kushiyaki and Sushi in Tokyo. They will open 30 stores around the Kanto region in the next 3 years.

Customers who come to existing restaurants were mostly male. Setting prices lower, they are aiming to acquire new customers – for example, famiies, elderly people and female customers -, and to make a profit.