YAKINIKU, meaning “grilled meat”, is a Japanese term that, in its broadest sense, refers to grilled meat cuisine. “YAKINIKU”
originally referred to western “Barbecue” food. Today, “YAKINIKU” commonly refers to a Japanese style of cooking bitesize
meat (usually beef and offal) and vegetables on gridirons or griddles over a flame of wood charcoals carbonized by dry
distillation or a gas/electric grill. In many parts of the world, YAKINIKU is also commonly referred to as “Japanese Barbecue”.
Most of restaurants put “bite-size meat” on plate and serve it only. People eat it after grilled by themselves.
It was our common sense until FUTAGO opens in Tokyo…
WHAT CHANGED BY FUTAGO STYLE ?
1. Half Meal by Half Price
When order a portion for one person in general yakiniku restaurant, there are 7 or 8 bite-size meats on a plate, so people cannot enjoy many kinds of meat because they’ll be full before ordering other meats.
2. A Hall Staff Grills Meat for You
Be able to eat meats at best, get a knowledge about meat, enjoy with conversation and more, getting repeaters will be available by these effectiveness.
3. Eat it Anytime, Not a Special Day
Yakiniku is known as meal for a special day. FUTAGO is trying to change that by FUTAGO STYLE such as “Half meal by half price”.
4. Satisfied with Carefully Selected Meats
During the popular lunch, only a small but divine selection of ramen is available, accompanied by a rich tonkotsu broth. The thing that sets a meal apart at this Japanese jewel is the stunning beef quality – cuts like black Wagyu or Hamideru kalbi are fantastically creamy, bold in meaty flavors and rich with fatty notes. (MICHELIN GUIDE NYC 2017)
5. HAMIDERU KALBI
The Ribroast Part of the Black Wagyu Kalbi that’s cut into steak size. This meat contains around 8oz. per serving and recommended is with Sangchu lettuce. This item amongst customers and could only be obtained through reservations.
6. Enjoy Meats with Five Senses
Customer composition ratio of repeater is more than 56% in Japan (average of general restaurant is less than 30%).
FUTAGO STYLE succeeds in getting customer hearts.
|Brand History||Since 2010|
|Locations||Japan, NYC, Honolulu, Hong Kong and Shanghai|
|Agreement Type||Direct Franchise|
|Contract Period||5 years|
|Franchising Fee||30,000 USD|
|Royalty||5% of Monthly Gross Sales|