TENDON is popular among various generations as Japanese Traditional Dish. It has recently been gaining popularity around the world, is a healthy bowl topped with tasty and beautiful tempura. However, the number of stores serving TENDON is not enough when taking the global popularity into account. KOHAKU will continue to promote Japanese TENDON culture to the world.
The meaning of brand name
The name “KOHAKU” means “Amber” and like an amber gem shining mysterious with plant inclusions, fresh ingredients are dipped in the golden batter and fried to an amber perfection to satisfy their customer’s palates.
Strategy of expanding KOHAKU
Surprisingly, the first branch of KOHAKU opened in Singapore, not Japan. Because with the world in its view and aimed for Asia at first.
Not uncommon even if TENDON restaurant opens in Japan, the strategy of KOHAKU was just to let accept TENDON culture to overseas. For that, KOHAKU continued to research and collect data required to extend out to the rest of the world. As result that, shortly after the opening in Singapore became a popular restaurant where people line up to eat TENDON.
High Quality Tendon
|Batter||Mouth-watering “Crispy Batter”|
|Sauce||“Two kinds of sauces” keeps customers coming back for more|
|Ingredients||“Hand-picked ingredients (Shrimp, Vegetables etc)”|
|Rice||“Hand-picked rice from Japan”|
|Oil||“Hand-picked oil (Originally blended oil)”|
Also they have seasonal menu that updated once every 3 months.
|Franchisor||JAPAN FOOD COLLECTION|
|Brand History||Since 2016|
|Locations||Singapore, Philippines, Taiwan and Malaysia|
|Agreement Type||Unit Franchise|
|Franchising Terms||It depends on Country/Region|