Little Caesars Pizza
It all began in Garden City, Michigan in 1959.
Mike and Marian invested their $10,000 life savings toward opening the first Little Caesars restaurant in 1959. To accelerate the growth of the business, they franchised their first operation in 1962, creating an opportunity for thousands of franchisees to join their Little Caesars family.
“Always strive to be the best – not necessarily the biggest, but the best.”
MIKE ILITCH, FOUNDER
Why “Little Caesars Pizza” ?
VALUE -Price Leadership
Significantly lower in price than the closest chain competitor.
Pizza hot out of the oven and ready when the customer walks in.
QUALITY -Quality Ingredients
Dough made fresh daily in the stores. Fresh packed sauce.
The generous support of the franchise headquarters
Franchisee can receive comprehensive support in all aspects of marketing, operations, training, supply operations, etc.
In addition, we will provide support at the time of opening, public relations activities, and introduction of suppliers who will provide a stable supply of high-quality ingredients.
TWO full size store layout options to ensure the layout works for their market.
1) CARRY-OUT LAYOUT (75sqm〜)
2) LIMITED SEATING LAYOUT (115sqm〜)
|Franchisor||Little Caesar Enterprises Inc.|
|Brand History||Since 1959|
|Locations||More than 20 countries including USA, Canada, Australia, Egypt and Mexico|
|Agreement Type||Area Franchise|
|Contract Period||20 years|
|Initial investment||300,000USD～ per restaurant|